Suppose you read a book and you really like it a lot, what will you do about it? The most common answers are: 1. Think of the characters very deeply and try to rewind the whole story as the book narrates it. 2. You start thinking and acting like the main protagonist of the book. 3. Tell people about the book whenever you meet someone. 4. Update your Facebook status and tweet about your latest reading accomplishment. If you are involved in the 3rd or the 4th activity then that will act positively for the book as it will yield many more readers for it. This kind of publicity is commonly known as word of mouth and works well if it is positive. If things turn out well the book may even be slated to be one of the best selling books. So the story of the book and the potential of the story need to be teamed up with marketing to make it a best seller.
Technology now plays an upper hand in most of the phases of life and so even our reading has been tremendously changed by the online markets which give books at affordable prices and here promoting the book is even easier. Viral marketing is a tool nowadays been used by many for successfully promoting a product and with the wide reach of high speed internet now, things are looking bright. Online book markets are the best place to lay your hands on the best selling books as the usual markets may run out of copies.