India is a
country where there are people residing of different regions following
different cultures. So, one is sure to find different languages too. India has
a total tally of 22 official languages but has a total of 1600 languages which
consist of the major languages as well as the local languages. This has its own
set of advantages as well as disadvantages. But the best part is that all the
regions of India have the language of Hindi which leaps over all the linguistic
barriers that one may face. So the media always prefers to go ahead with this
language in case they want to do something which will be on a national scale.
So one can understand why the circulation of Hindi newspaper is healthy all over India. Earlier this was an
industry which was on the verge of dying but many of the English publication
houses gave it a new lease of life as they came out with many of their publications
and journals in Hindi and it has now become quite a success.
Earlier the Hindi newspaper had a very hard time
competing against the English newspapers as their circulation was killing the
former’s business. But now with various publications, journals, magazines and
newspapers out in Hindi, there is no completion among the Hindi and English
press but both have diversified themselves into different segments of people
and both have different targets to achieve. Newspapers in Hindi now include the
cuisine, film gossips and other entertainment sections on their pages along
with the daily news.
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